Essilor And Essilor Vision Foundation Launch Campaigns To Promote Upcoming World Sight Day
By Essilor News
DALLAS – Sept. 9, 2014 – Essilor of America, the nation’s leading manufacturer of optical lenses, and Essilor Vision Foundation will join Essilor Group subsidiaries and partners from around the world in a digital campaign—#bettersightbetterlife— to raise awareness of the importance of vision care for World Sight Day on Oct. 9. The #bettersightbetterlife campaign is being launched by Essilor and Essilor Vision Foundation to build awareness of the significant socioeconomic costs resulting from poor vision, compared with the relative ease of correcting and preventing vision problems.
World Sight Day, organized by the World Health Organization (WHO), is an annual day that draws global attention to blindness, visual impairment and rehabilitation of the visually impaired. The event serves as a significant opportunity to raise public awareness about the importance of good vision through regular eye exams and effective vision equipment.
Through #bettersightbetterlife, Essilor and Essilor Vision Foundation are urging social media users around the world to sponsor World Sight Day by pledging support through their Twitter and Facebook profiles. The #bettersightbetterlife video is available here. To pledge support through social channels and raise awareness of the importance of good vision this World Sight Day, click here.
“Essilor of America is proud to participate in the global effort to raise awareness of the importance of good vision care internationally,” said Bob Colucci, president, Independent Distribution Division and Chairman, Essilor Vision Foundation. “Too many people fail to grasp the value of routine vision care, only seeking treatment for eye-related problems after they occur. But with 80 percent of vision problems being preventable, we still have significant work to do to spread this vital message and prevent vision problems even before they start.”
To celebrate World Sight Day on Oct. 9, Essilor Vision Foundation will host an event at its Dallas headquarters in conjunction with Special Olympics Texas. The festivities will kick off at 10 a.m. with a press conference featuring remarks from Special Olympics CEO Janet Froetscher; a Special Olympics Global Messenger; Bob Colucci, EVF Chairman and president of Independent Distribution Division at EOA; representatives from Alcon and the Lions Club, and a guest speaker. Following the press conference, more than fifty Special Olympics athletes will participate in the Opening Eyes process, a Lions Club International-led initiative where athletes receive vision screenings and eye exams held on the mobile clinic, the same process hosted at official Special Olympics events.
Clear vision is a crucial tool in experiencing life to its fullest potential, but an estimated 2.5 billion people worldwide see poorly and don’t possess adequate access to vision correction. From an economic perspective, as much as $1 billion in productivity is lost every single day as a result of uncorrected vision problems in 33 percent of the world’s working population. Extensive social consequences are also a risk. Given that 80 percent of children’s learning is through visual information processing, poor vision can impede not only their academic performance, but also how they interact with peers and integrate into society.
For more information, visit www.essilorvisionfoundation.org.
Essilor is the leading manufacturer of optical lenses in the United States and is the market leader in progressive, high-index and anti-reflective coated lenses. A pioneer in the development and production of ophthalmic lenses, Essilor employs more than 10,000 people throughout North America. Essilor manufactures optical lenses under the VARILUX®, CRIZAL®, XPERIO®, DEFINITY®, THIN&LITE® and other Essilor brand names. Essilor Laboratories of America, Inc is the largest, and most trusted, optical lab network in the U.S. and offers a wide choice of services and lens brands, including Essilor premium lenses, to eyecare professionals across the nation. Essilor of America, Inc. (Essilor) is a subsidiary of Paris-based Essilor International, a publicly held company traded on the Euronext Paris stock exchange (Reuters: ESSI.PA).
About The Essilor Vision Foundation
The Essilor Vision Foundation is a 501(c)3 public charity whose mission is to eliminate poor vision and its lifelong consequences.
We strive to give children a brighter future by helping them see the world more clearly. Our programs focus on improving the quality of school vision screenings so fewer children slip through the cracks, providing eye exams and eyeglasses at no cost to children in need who would not get them otherwise, and educating parents and communities about the importance of children’s vision care and the role it plays in literacy and educational success, society, and the economy. To learn more or donate, visit www.essilorvisionfoundation.org. Engage with us on Facebook and Twitter.
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VARILUX, CRIZAL, XPERIO, XPERIO UV, E-SPF and DEFINITY are registered trademarks of Essilor International. THIN & LITE is a registered trademark of Essilor of America, Inc