Essilor Expands Consumer Advertising For Varilux Lenses
By Essilor News
New print ad campaign and merchandising kits to increase consumer awareness
Essilor of America is extending consumer advertising efforts for Varilux® lenses to print publications. The new Varilux lenses full-page print ad will start this fall and appear in six consumer magazines: Food and Wine, Fortune, Golf, More, Sports Illustrated andSunset.
To assist eyecare professionals in leveraging these consumer advertisements, Essilor will also distribute Varilux lens merchandising kits that include point-of-purchase materials to be displayed in practices.
“We want to show people who are dealing with presbyopia that there is a solution to their vision issues and that they have a choice when it comes to their lenses,” said Lauri Crawford, senior vice president of marketing, Essilor of America. “The new print placements will further extend the Varilux brand reaching even more consumers and directing them to find a local ECP.”
Essilor has led the way in research and development, making Varilux lenses the most recognized progressive lens brand in the industry. Varilux lenses are the only progressive lens brand with lenses designed using W.A.V.E. Technology™ to give patients sharp vision and smooth transitions at any distance.
ECPs interested in receiving a merchandising kit should contact their Essilor Sales Consultant. For more information on Varilux lenses, visit www.varilux.com.
Essilor is the leading manufacturer of optical lenses in the United States and is the market leader in progressive, high-index, photochromic and anti-reflective coated lenses. A pioneer in the development and production of ophthalmic lenses, Essilor employs more than 10,000 people throughout North America. Essilor manufactures optical lenses under the VARILUX®, CRIZAL®, TRANSITIONS®, XPERIO UV™, DEFINITY®, THIN&LITE® and other Essilor brand names. Essilor Laboratories of America, Inc. is the largest, and most trusted, optical lab network in the U.S. and offers a wide choice of services and lens brands, including Essilor premium lenses, to eyecare professionals across the nation. Essilor of America, Inc. (Essilor) is a subsidiary of Paris-based Essilor International, a publicly held company traded on the Euronext Paris stock exchange (Reuters: ESSI.PA).
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VARILUX, CRIZAL, XPERIO UV and DEFINITY are trademarks of Essilor International. THIN & LITE is a registered trademark of Essilor of America, Inc. Transitions and XTRActive are registered trademarks of Transitions Optical, Inc. Photochromic performance is influenced by temperature, UV exposure, and lens material.
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