Essilor To Roll Out Unique Online Training Tool For ECPs
By Essilor News
DALLAS – March 23, 2012 – Essilor of America, the nation’s leading manufacturer of optical lenses, will continue its innovative legacy by rolling out a unique online training tool for eyecare professionals (ECPs), created by a leading Serious Game developer. Launching April 20, with a Spanish-language version to follow in June, Essilor’s Serious Game training tool will be essential for teaching and improving dispensers’ skills for recommending lenses based on patients’ interests, needs and lifestyles.
“Essilor has found that patients have a higher response rate and greater perception of product value when ECPs make recommendations on their individual needs,” said Carl Bracy, senior vice president of marketing and new business, Essilor of America. “Essilor’s Serious Game training develops ECPs’ skills to identify consumer’s needs based on a series of true-to-life scenarios that are applicable in the dispensary environment.”
The game introduces six animated characters, who respond to questions and recommendations made by the ECPs in a simulated dispensary. It teaches how to recognize patient needs and recommend the most appropriate Essilor products, such as No-Glare, polarized, photochromic and anti-fog lenses. Players are then scored based on their abilities to recognize a patient’s issue and recommend proper products for them. The training also provides relevant feedback based on their handling of each situation. Essilor’s Serious Game training tool has been under development for the past two years, while being tested with ECPs in the United States, Canada, Europe and Asia. Serious Games have been applied to teach in a variety of professional capacities, including improving surgical techniques and military personnel interaction with civilians on foreign turf.
Essilor is the leading manufacturer of optical lenses in the United States and is the market leader in progressive, high-index and anti-reflective coated lenses. A pioneer in the development and production of ophthalmic lenses, Essilor employs more than 9,000 people throughout North America. Essilor manufactures optical lenses under the Varilux®, Crizal®, Xperio®, DEFINITY®, Thin&Lite® and other Essilor brand names. Essilor Laboratories of America (ELOA) is the largest, and most trusted, optical lab network in the U.S. and offers a wide choice of services and lens brands, including Essilor premium lenses, to eyecare professionals across the nation. Essilor of America, Inc. (Essilor) is a subsidiary of Paris-based Essilor International, a publicly held company traded on the Euronext Paris stock exchange (Reuters: ESSI.PA).
Varilux, Crizal, Xperio and DEFINITY are registered trademarks of Essilor International. Thin&Lite is a registered trademark of Essilor of America, Inc.